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Hello, I'm Alexandra
As a designer and artist, I find inspiration in the intersection of human behavior, storytelling, and innovation. My creative process is guided by curiosity and a desire to craft meaningful and intuitive human-computer interactions.
Influenced by the Bauhaus movement, I strive to harmonize functionality and aesthetics, embracing the principle: "form follows function" in all my work.
I welcome challenges and thrive in dynamic environments, always eager to deliver elegant, sustainable solutions.
My Design Practices
• Deep Customer/User Focus
By practicing ongoing quantitative and qualitative research, I leverage customer programs, contextual inquiry, behavioral analytics, and customer feedback to deliver useful, empathy-driven solutions.
• Navigating Complexity
I transform complex data into actionable insights, create clear paths for user goals, and unify cross-product experiences. With expertise in information architecture, data systematization, and visualization, I create intuitive navigation and deploy design systems.
• Collaborative Frameworks
Through workshops, design sprints, measurable objectives, and clear, user-centered narrative, I drive cross-functional alignment, fostering cohesion and efficiency.
• Design Innovations and Experiments
I advance design innovation through rapid prototyping, A/B testing, and iterative experimentation, pushing creative boundaries to enhance user experiences within business goals and technical constraints.
Let’s connect to explore opportunities in shaping the future of lives. - anaumova.ux@gmail.com